With the Australian Open just around the corner we are promoting Australian Tennis magazine with this display at the counter. The counter position is next to where we sell tickets so we’re expecting to leverage that traffic for some good impulse purchases.
Australian Tennis is one of those titles which gets little time in the spotlight. It’s a good title for newsagents as it reflects well on the range of titles available in our retail network.
I think it’s good that we make these decisions on which titles to feature at the counter ourselves, playing to local interests and events.