For under $5 a week, people in selected Asian countries can have the International Herald Tribune home delivered for under $5 a week and get full digital access to the the IHT as well as full digital access to sister masthead The New York Times. In checking this out I went online and found an even better offer for travellers – full access to IHT and NYT for 99 cents for four weeks. Talk about migrating print customers online.
When I think about it, it’s what I would do if I were a publisher and thought I could achieve a more economic model from digital subscribers.