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Amazing International Herald Tribune deal

For under $5 a week, people in selected Asian countries can have the International Herald Tribune home delivered for under $5 a week and get full digital access to the the IHT as well as full digital access to sister masthead The New York Times.  In checking this out I went online and found an even better offer for travellers – full access to IHT and NYT for 99 cents for four weeks.  Talk about migrating print customers online.

When I think about it, it’s what I would do if I were a publisher and thought I could achieve a more economic model from digital subscribers.

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Media disruption

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