The Indira Naidoo cover story is the current issue of Gardening Australia has encouraged us to give the title more time in the spotlight. Indira has been on the radio promoting her new book and this has been indirectly promoting the magazine. Her passion for balcony gardening is the subject of the cover story – and the book.
I’d encourage newsagents to place Gardening Australia in a high-traffic position, to leverage the recent media coverage.
Mark – This kind of response to media coverage, would you say it is commonplace among agents?
Paul I think there are plenty of newsagents who would promote a title if they are aware the publisher is promoting the title and mentioning newsagents as the go to retailers.