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Leveraging Twilight interest for TV Week

We are promoting TV Week this week with this display on our highest profile magazine aisle end.  The free Twilight calendar is out at the right time – timed with the release of the new movie.  This helps us attract a younger shopper – given the target audience for all things Twilight.

We are also supporting TV Week with excellent placement in its usual location and placement in an impulse display unit.

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