Here is the rear of the Christmas display facing into the mall. As much care was taken with this back of the display as the front … so that we can promote to shoppers as they leave. Too often retailers forget to promote to shoppers as they leave. I have seen a good display work a treat, getting shoppers to stop, browse and purchase instead of just leaving the business.
I’d note that this shop is small by newsagency standards, under 140 sq metres. This means we have little room for big displays. Instead, we focus on these practical, product based, displays. Our sales numbers are good so the choice is working for us.