The team has refreshed the Christmas display at one of my newsagencies with this display now facing into the shopping mall. The goal here is to connect with the catalogue flyer which has bee distributed and to tap into the TV campaign. We had some expert visual merchandising help with this display … guiding us on product adjacencies as well as presenting key brands in a bold and attractive way.
As I have mentioned here already, Christmas is in full swing from what I can see. I hope it is working in newsagencies right across the country.