The customer service provided to newsagents by gift card company Blackhawk is poor in my view. They are slow to respond to requests for card stock, leaving newsagents out of stock. This is especially frustrating in the lead up to the busiest time of the year for gift cards.
Blackhawk needs to improve customer service to newsagents if they want to see newsagent sales of their gift cards increase.
Gift cards could be far more successful for newsagents than they are … if Blackhawk fixes its operation.