Kudos to the folks at The Cairns Post for promoting a home delivery subscription of their newspaper as a Christmas gift.
This half page ad in the newspaper yesterday not only pitches the newspaper as a good a practical gift, it also promotes the newspaper more generally by listing all the sections of content in the newspaper.
While on The Cairns Post, yesterday’s newspaper had a big feature on local schools including articles about major events through the year. It’s this type of local coverage which is important to regional and rural newspapers. Smart newsagents could tap into such local features and co-promote with the newspaper.
Excellent promo ! I have a small number of elderly customers whose children at this time of year pay six or 12 months ahead for the local paper delivery, more would be great. I am contacting the circulation guy at our local paper to show him this.