A blog on issues affecting Australia's newsagents, media and small business generally.

The Cadbury Christmas card

What looks like a block of chocolate is actually a Christmas card with a block of chocolate inside.  Pretty cool.  A gift and a card all in one.  Perfect for a Chocolate lover.

This Christmas card / block of chocolate has been a terrific success this Christmas.  We will easily sell out.

Christmas shoppers are looking for something different and even though this item from cadbury is in a range of retail outlets, it’s not something they expect to see in a newsagency and this is where the difference is noticed … that’s what one shopper said at least.

Greeting Cards

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