What looks like a block of chocolate is actually a Christmas card with a block of chocolate inside. Pretty cool. A gift and a card all in one. Perfect for a Chocolate lover.
This Christmas card / block of chocolate has been a terrific success this Christmas. We will easily sell out.
Christmas shoppers are looking for something different and even though this item from cadbury is in a range of retail outlets, it’s not something they expect to see in a newsagency and this is where the difference is noticed … that’s what one shopper said at least.