Grab a selection of magazine titles, one for each member of the family, and place them in a display – maybe in the shape of a Christmas tree. Create a gift tag: For Dad from Santa; For Mum from Santa etc.
The idea is to show off the range of Christmas gifts which can be found in your magazine aisle. magazines are perfect stocking stuffers, perfect low cost gifts and perfect last-minute gifts.
I called this a family of magazines because the idea is for the display to show that you have a magazine for everyone. I see it as a theme in the display. That said, there are other themes you could use to show off the breadth of appeal of your magazine range.
Single title displays are terrific. However, a broad category display is more important for your newsagency as that is promoting you.
No other retailer can show this … the magazine range in our newsagency businesses is a key point of difference.
Would also work extremely for KK gifts
Yes. You could even do it: Boss, PA, Admin … i.e. organise it by job function.