We are promoting the latest issue of Melbourne Home Design + Living at the entrance to our main magazine aisle – where the magazine is usually located. Our team has done a terrific job creating collateral with which to promote the title and drive sales.
We see Melbourne Home Design + Living a magazine which could be purchased as a Christmas gift – hence the high traffic location placement.
This display will have a week in the spotlight before we move it to another location for a second week.
Melbourne Home Design + Living is not a title newsagents tend to promote is this is not pushed by the publisher. W choose to promote the title as it responds well to our support. For us, this is what proportions are about – sales.