We have sold out of The Australian Women’s Health Diary and have ordered more stock. We have promoted this directly above our weekly magazines with tremendous success. No flashy display, just perfect placement.
What has been noticeable this year compared to other years is the purchase of the title as a Christmas gift. Not sure if this is a trend or we are just more aware of the purpose for the purchase.
While I’d like a better margin for this diary, I am please to see it selling so well on impulse and usually as an extension to the shopping basket.