I’d encourage newsagents to check their shelves and see if they have Brock and I in store. It’s an Australian Muscle Car special edition. We have the title in an excellent location in our motoring section – with the full cover on display.
I considered placing it at the counter but have decided against it this week. My plan is to have this title in our magazines as Christmas gifts display from next week if we still have stock. It’s the kind of title which people will purchase for someone else as a gift because they know it will appeal.
This title is a good example of why newsagents need a senior person managing magazines. Someone who is just doing their job and not looking for opportunities would have shoved this title into the motoring section without a thought. Giving the title some small attention is certain to drive sales and that’s what we are here for.
If we consider ourselves to magazine specialists then we need to manage the magazine depart=ment as if we are magazine specialists.
I had missed this. I’ll try and get more as Brock was a hero up here.