I am not a fan of magazines which extend the space needed for the magazine itself for a promotion or for some other reason. Check out this issue of The World of Cross Stitching. The publisher has stuck it in a bag and taken an extra 25cm of space across the top and down the left side to promote the issue.
While I can understand that the publisher wants to promote the issue, they need to respect that they are in a shared space where most products have a common size. Stretching beyond it as they have either takes space from other magazines or results in the promotional flaps being crunched … and this is what happens. It’s a pity because it detracts from the title.
EMG magazines do this every issue i can only fit 2 maybe 3 per pocket and with just about every other magazine i can fit aprox 5 to 10 depending on what it is
While EMG does bag their magazines they don’t have a side flap. Yes they are thick but since their circulation changes this year supply has been much closer to sales so I’m happy.
I have gone as far as taping these flaps over to make the mag conform to the space available and unless they are selling I am probably more likely to early return titles presented in this matter.