A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Americans spend more time reading phones than print

A report from eMarketer just out claims that Americans are spending more time reading their phones than print.

The table summarises the data gathered for the study which resulted in the report.  It’s an interesting read, but no surprise.

Not the difference in the reduction in engagement for newspapers compared to magazines.  It’s in line with other moves we see for the two mediums, newspapers are being more affected today by tablets than magazines.

0 likes
Media disruption

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image