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The Age rip off yesterday

The Age yesterday was $2.70, the usual price for a Saturday. But the paper was not the usual Saturday newspaper. I don’t understand why they didn’t publish a Friday newspaper, leave today’s at $2.70 and let it be the bumper to run through Christmas.

I was in a supermarket yesterday and asked one of the checkout staff about the $2.70 price as they had the paper for sale at the checkout. Their comment was priceless: “yeah, dumb if you ask me but it’s The Age”. Maybe they missed the memo.

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  1. Dean

    It is $2.70 next Friday too, again without an A2.

    They do this every year and we get nothing but complaints from customers.

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  2. Max

    SMH same. $2.70 yesterday
    SMH today $2.50 as opposed to normally $2.70 for a Sat.
    Ridiculous.

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  3. Y&G

    WTF was the point??? I mean, really? Same inserts, but on different days. What on earth did it accomplish, apart from another admin nightmare for us?

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  4. Kevin

    On the surface it seems crazy.

    BUT, amazingly, we have had morning sellouts on both days.

    What’s really annoying is that they supplied less than our standing orders on both days.

    We’re too far away from the city to get replenishments.

    So they’ve even managed to aggravate the positive newsagents.

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  5. BruceH

    Good luck to you Max for getting customers to pay $2.70 for the SMH!!
    We were told by Fairfax that the $2.70 was a misprint!!
    (Or maybe a hint that they are about to put the price up?).

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  6. peter stewart

    I called fairfax to check the price change… and was told it was a mis print also.
    im sure there was a hell of alot of retailers selling the smh on sat for $2.70, intentionally or un-intentionally.

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