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Promoting New Idea Jumbo Puzzler new magazine launch

We are promoting the launch issue of New Idea Jumbo Puzzler with placement next to New Idea in our weeklies section as well as prime placement in our crossword section.  This launch has hit at a good time with crossword sales strong in January as people take time off and look for things to occupy their time.

We were ready for this new title launch thanks to advance warning from publisher Pacific Magazines.  This enabled us to ensure that everyone on our team was ready to embrace the opportunity.

I also appreciate the scale out by Pacific on the title.  It’s not over the top. I certainly feel comfortable that we will be able to come close to selling out prior to the next issue in a month.

Our plan is that we will leave New Idea Jumbo Puzzler with New Idea this week and then promote it with newspapers next week. we know that our shoppers love crossword titles, they account for 9.43% of total magazine sales so I expect this new title to be an easy sell for us.

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  1. Linden

    While doing New Idea Jumbo puzzler 69 I noticed Page 31 puzzle had an error. I checked it twice and had my son do the same can you tell me what to do on my entry.

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