Each time we promote Zoo or Maxim in a high traffic location we get several complaints from shoppers saying they are offended by the raunchiness of the covers. Yet when we promoted these coasters and associated tea towels, oven mitts and fridge magnets in a high traffic location recently we did not receive a single complaint.
Humour can overcome prejudices and boundaries about what is acceptable and what is not acceptable … as our experience with the coasters shows. We had these on a column facing shoppers as they entered as well as on one of our gift tables through Christmas. No complaints. In fact, plenty of laughs – especially from older customers.
The coasters are part of a range of retro themed items which sold very well for us through Christmas.
just had my first complaint about a rude magazine cover and guess what the mag was, Australian Womens Weekly . oh you can only laugh about it .
that deborah hutton is looking good at 50 huh? …..
Doubles the sales, I bet a lot of husbands are bringing it home for the wife to “read”.
It seems like there is a trend happening for nude covers. He are 3 of them;
Jennifer Hawkins – Marie Claire
Jessica Gomes – Madison
Deborah Hutton – The Australian Women’s Weekly
These women are really brave.