We achieved a 60% sell through of New Idea Jumbo Puzzler from Pacific Magazines in the first ten days of on-sale. While some of the sales have come from the crossword section, most have come from the placement in the photo – in with our women’s weeklies titles. This is where we sell plenty of our Lovatts crossword titles as well.
It is tactical placement like this which helps newsagencies drive impulse purchases and strengthens the overall performance of magazines in the business.
We have ordered more stock of New Idea Jumbo Puzzler since we think we can achieve sales beyond the initial allocation.