I am close to completing the analysis for the latest newsagency sales benchmark study. I have data from more than 170 newsagencies, making it one of the most comprehensive newsagency sales benchmark studies yet. The results so far are interesting – while confirming some trends there is some good news in some categories. I hope to have the analysis completed and published here by Friday.
These studies are quite time consuming as before any analysis can commence I check the data to ensure that it is an accurate reflection of sales for each business. The number of newsagencies being rejected because of poor data is way down this year compared to the study I did for the same period a year earlier.