In keeping with our promotion of diet related titles in this post holidays period, we are promoting the latest issue of Men’s Health magazine from Pacific Magazines with this aisle-end display in the men’s section of our newsagency. The Lose Your Gut cover story is sure to connect with guys this time of the year … and with girls who look after their guys. I think the feature display will work well for us and drive some nice sales.
We also have the magazine in prime position in with our men;s health and fitness section next to car, motor bike and sports titles. This category is performing very well for us, in part because we support it with excellent positioning and because the full covers are on display.