We are promoting the latest issue of Cleo magazine and the free dress packed with the magazine with this aisle end display facing the dance floor.
While I think that the offer of a dress is good, I think that shoppers will struggle to believe that the dress stuffed into a package with the magazine is actually worth $129 – but then again I am not a dress shopper.
The team back at the shop has made good use of the excellent range of collateral provided for promoting this issue of Cleo. We also have the magazine in excellent positioning in our fashion section.
And when they open it they will be bitterly disappointed. Made of cheap material and tie neckline, no shape so that it can fit all sizes certainly not worth $129 bad marketing
One size may fit all, if all were size 00000. Haven’t bothered taking the dress out of the bag this time. But last time was the case.