We are promoting the latest issue of Women’s Health magazine with this aisle end display in the health, fitness and sports section of our newsagency as well as with excellent placement with our women’s magazines.
I am not sure how I feel about the soft tones of the poster. It could be that I’ve become used to collateral which is bright and this approach by Pacific Magazines is what will work best for the health title. We’ll know soon enough.
Poster concerns aside, Women’s Health is a terrific titles delivering nice growth for us.