Yesterday afternoon I noticed three shoppers in a row purchase Who and or OK! plus two other magazines. One customer specifically said she had the weekend free and so was treating herself. She actually bought Who, OK!, Famous and New Idea. But it was Who and OK! which brought her in-store yesterday.
I am glad these two weeklies go on sale on a Friday and I hope that does not change. They are nice traffic generators and often can drive purchases of other magazines through careful placement. We always place them carefully, at the front of our women’s weeklies magazine displays. Always either next to each other or one in front of the other as this is essential to driving sales.
Some publishers like their titles to be separated. I think this can do more damage than good.