We are promoting the Twins issue of National Geographic with this pretty cool and tactical display with newspapers. The issue has hit at the same time as a couple of documentaries about twins – proving some excellent cross promotion.
Rather than just place the magazine in this high traffic location, we ran off some colour copies of the cover to give the simple display greater visual impact. It works a treat, making the display more noticeable from a distance.
Beyond chasing sales, the display shows us as being relevant to a current surge in interest in twins. It also pitches us differently to other magazine retailers nearby as this display can only be found in our store. I think that newsagents need to do more of this … creating displays unique to their business.