We are promoting the new Moshi Monster cards – which provide access to the online Moshi Monster world – along with two magazines which feature Moshi Monster related content. I’d encourage other newsagents to do this as it is a terrific win win win opportunity. Not only are there two magazines appealing to lovers of the popular Moshi Monsters but there is also the currency for accessing content. Get people knowing you sell this and they will come back for more. This is vital … connecting our customer with repeat, or habit, based business.
So, check out the two titles and where you have your Moshi Monsters cards from Incomm – available through Touch Networks and supported by most newsagency Point of Sale software platforms.
This is what we should be doing – looking at opportunities to connect products and brands arose multiple categories, driving basket depth and improving margin dollars per sale.