We are now on our third order of the Pumpinator product, a water balloon device. It comes with the pump and balloons. We have had this on sale at full price, and excellent margin, since just before Christmas and have found it to be one of the easiest items in the newsagency to sell.
What I like about the Pumpinator and our front of store display is that it attracts shoppers with kids who then browse the shop and often purchase one or two other items. We are using it to pull traffic for driving magazine and greeting card sales.
We always look at products we place at the shop for what they can deliver throughout the business. We choose products which appeal to the demographics we know we can serve well deeper in-store.
That’s pretty neat. Sometimes you end up selling things that you generally wouldn’t expect in a newsagency. Late last year we had induction flashlights that were a huge hit.
We’ve also found a good store front display of products that promotes the core value of the business goes a long way. Promoting products that are in harmony with the rest of our product range has contributed significantly to our strong sales. We like it.