Selling to fans of The Smiths

I love the cover of the NME special on The Smiths and so have made sure that it is in the best location in our music section.

I like to tab any opportunity to lift up a cosier with visual cut through and which has special interest appeal. Even shoppers who do not purchase or browse the title are likely to at least remember our specialisation. This is the kind of specialisation which is important to us or at least to newsagents who consider themselves to be magazine specialists.