Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Girlfriend magazine and Virgin Mobile

Mark Fletcher
January 26th, 2012 · No Comments

We are promoting the latest issue go Girlfriend magazine from Pacific Magazines with the bonus nail foils and the free $2 Virgin Mobile SIM pack with this display facing into the mall. The Virgin Mobile SIM comes with the magazine. Our team is reinforcing the Virgin Mobile connection with Girlfriend by placing a Virgin Mobile Broadband product next to the magazine display. Shoppers who purchase a Broadband product go into the running to win one of two scooters valued at over $2,000.  Now before anyone asks – this is a newsXpress promotion.  I like it because it is pitching free mobile access to a demographic which is wedded to mobile phone communication. I like being the only shop in the shopping centre with the offer and the prize opportunity.  The SIM pack and Girlfriend make a natural fit. Hence our high traffic location promotion.

Connecting promotions from two different product categories is a smart move for newsagents and newsagency marking groups. Especially products which are habit or regular purchase based – like magazines and mobile phone recharge.

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Category: magazines · visual merchandising

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