Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Dolly not looking its best on the shelves

Mark Fletcher
January 27th, 2012 · No Comments

The latest issue of Dolly magazine is not looking its best on the shelves. ┬áThe stock and weight of the free quiz magazine glued to the back of Dolly is not holding well and so drags back, making the stock look a bit ratty. ┬áThis is a pity because the offer is good – the magazine, the quiz magazine and the free pen for doing the quiz.

The problem is that the quiz magazine is glued up so that it stands above the magazine. The paper stock is not thick enough to hold the weight of the quiz magazine in stock. After a day on the shelves, unless the pockets are jam-packed, you end up with the ratty look in the photo.

I doubt it will affect sales. At least I hope it doesn’t.

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Category: magazines · Ugh!

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