This is the display our team created for behind the counter to promote the two JAG watches we are giving away for Valentine’s Day this year. We wanted to focus on the key message of the opportunity to win the watches.
Elsewhere in-store we are promoting our Valentine’s Day gifts and greeting cards … which are already selling well I’d note.
I like being able to give away prizes in-store. I think customers appreciate that a local shopper is certain to win the prize we are promoting. This makes winning the prize more attainable. It’s another reason we are so strongly promoting the prize opportunity.
Now before anyone asks, the watches are part of the Hallmark Alliance promotion for Valentine’s Day.