Here is another example of how our team is embracing the personally recommendation of magazine titles. One of our team members loves the ACP cookbook so that she wanted to tell our customers. From a business perspective we don’t control these personal recommendations – otherwise they would not be personal.
Read the endorsement and see for yourself how personal this is. It’s another example of the personal connection with what we sell can separate us from other outlets which sell what we sell. While supermarkets get these cookbooks, they get them weeks after us. Plus, I doubt they would let their team members engage in this type of personal endorsement … they’d probably want to charge the supplier for it.
We need to find more ways to separate the shopping experience in our businesses from those of competitors, including other newsagents. This is a survival of the fittest marketplace and even the smallest touch which separates your business, on a good way, is vital for a bright future.