Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting magazine value packs

Mark Fletcher
January 31st, 2012 · 1 Comment

While I am not a fan of the discount packs of current issues of magazines, we are giving them a go in high traffic locations to see if they do deliver the incremental growth which I am told happens in supermarkets and transit outlets.  We have a couple of these packs this week from ACP and so we have placed them on the basket builder stand at the front of the newsagency, with the non-discounted version of each title.

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Category: magazines

1 response so far ↓

  • 1 Lachlan Cifuentes // Feb 3, 2012 at 11:54 AM

    There is another combo pack as well.
    The Cosmopolitan and OK! Bundle

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