While I am not a fan of the discount packs of current issues of magazines, we are giving them a go in high traffic locations to see if they do deliver the incremental growth which I am told happens in supermarkets and transit outlets. We have a couple of these packs this week from ACP and so we have placed them on the basket builder stand at the front of the newsagency, with the non-discounted version of each title.
There is another combo pack as well.
The Cosmopolitan and OK! Bundle