The latest issue go Girlfriend magazine has been selling its socks and we’re chasing extra stock to make the most of the opportunity. The free nail foils and the terrific display are working a treat.
What is helping drive sales is the social media campaign being run by the publisher Pacific Magazines. The Girlfriend magazine Facebook page has promoted newsagencies as the go to retailers for this issue.
If newsagents don’t have this issue out and in the spotlight then I’d suggest you give it a crack.
I always check sales for titles we promote as it’s important for these displays to produce a commercially valuable result. Too often newsagents leave the displays to others and don’t check or care about how this valuable retail real-estate is performing for the business.