Since the publishing of the results of the latest newsagency sales benchmark study earlier this week I have been asked by at least 20 newsagents about how to do a magazine relay. I am preparing a post packed with advice on this which I hope to publish on Friday. It is terrific hearing that newsagents are keen to get this done for their business.
Great news Mark – I have never been sure how to do a whole relay & have only dabbled with moving a few categories around. Looking forward toyur Friday post!
we have always struggled with what order to lay the categories in from front of shop to back and what to sit next to each other as we have one long two sided condola.
We tried the MPA advice and also the marketing groups layout but it would be great to get fresh eyes to make a few suggestions. Anything to grow sales would be good at the moment.