While Back to School is the season many retailers focus on in January, the Back to Work season is equally valuable. This time of the year we have seen a surge in general stationery sales and boxed pen sales plus second surge in diary sales. Since it’s not a high profile season we are able to run it with healthy margins since it’s more about convenient shopping than getting a great deal … as long as the prices are reasonable.
Indeed, Back to Work is an ideal reason / excuse for newsagents to reach out to businesses in their areas and offer a Back to Work stationery supplies top up. A perfect opportunity to pitch the convenience of supply without having to place an order or even unpack the goods. And, who knows, you could sell some magazines for the lunch room or reception area.