We are promoting the How to set up an online business magbook in our business section. It’s an impressive looking title which is on sale at an ideal time. This is an opportunity to show our relevance to the growth in online retail and to reach beyond what I think our shoppers expect to see in a magazine department. We’ll also give this title a run next to newspapers as it’s not something people will visit looking for.
Magbooks are much bigger in the UK than Australia. I expect to see more come through this year.