I’d encourage newsagents to check where they have The Australian Women’s Weekly cookbook – cooking for diabetes. We have been enjoying success with this title placed with the excellent Diabetic Living title in our health section. While cooking with diabetes does sell from our ACP cookbook display, it is this placement with health titles and, in particular, Diabetic Living, which works a treat.
This is an example of why newsagents need to engage in magazine placement themselves. Being attentive to tactical placement will result in a sales increase. Also, this type of placement enables us to play beyond what our competitors in supermarkets do.