Over this past weekend we created this simple co-location display of key music magazines. The display is is located opposite our newspapers and will see more foot traffic than where music magazines are located.
While music magazine sales are good, up on last year, we want to drive an even greater increase. Hence the positioning of them in this high traffic location for the next couple of weeks.
We are also taking the opportunity to look at what other titles are available to us to expand the range. We are better placed to do this than a magazine distributor deciding for us what new titles we could sell.
While we gave music magazines good positioning in our magazine relay in September, I am not happy with where they are and am keen to find a better location. As always, space is the challenge.