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Cross category promotion for Valentine’s Day

As we have done for years we have the Valentine’s Day themed BIG crossword title from Lovatts mixed in with our Valentine’s display.  We do this because we see this as a season for all ages and not just the young. A crossword could be the perfect Valentine’s Day gift for a couple who have been married for 30, 30 or more years. The Lovatts crossword title in the display also shows off a more practical side to the season and I expect this would be appreciated by those who says the day is too commercial.

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