Further to my post below about promoting the Lovatts BIG crossword title with our Valentine’s Day range, check out the two customers I saw shopping our Valentine’s Day card range yesterday afternoon. This is typical of the age range of Valentine’s Day shoppers we have seen in this shop … retirees down to school kids – shopping side by side.
I love a season which brings in such a diverse range of shoppers. For some years I made the mistake of thinking it was a season for younger people. A couple of customers soon set me straight on that score. While most of our Valentine’s Day customers purchased a card, we have had terrific success with plush and the other Valentine’s Day themed gifts we have on offer.