Here is how another of my newsagencies is promoting the range of Whitney Houston related cover stories. This display is located behind the counter. It’s support Who, Woman’s Day and OK!. This behind the counter support is in addition to displays with newspapers and in-location for each of the magazine titles.
I could be wrong but I suspect that interest in Whitney will pass quickly given today’s news cycle. That’s why promotion this weekend is vital … it’s the biggest opportunity we have with the story.
We’d rate our display up there with the best. We had the magazines right at the front counter by 5.30 am yesterday. We sold 4 Womans Day on Friday. Normally on a Monday we’d sell 40 odd. Lets hope it picks up over the weekend.
Excellent Rocky. It’s hard to know with some of these tribute issues. Some sell well and others not so well. All we can all do is give it our best shot.
We are a small agency and received 45 copies from Gotch.