Here is how one of my newsagencies is promoting the Who magazine Whitney Houston tribute issue. Check out the detail in the display – Renee our in house merchandiser extraordinaire (and manager) has picked up on elements in the Who collateral and extended the reach of this beyond the magazine poster … just wonderful.
I think that with this type of very special tribute issue it is important to be respectful of the subject and this display achieves that – while appropriately drawing shopper attention to the opportunity.
I love the cover of Who – the photo and the gold work well together.