One of my newsagencies is promoting the Woman’s Day Whitney Houston tribute issue on the column at the front of the newsagency facing into the shopping mall.
I love the treatments like the stars included to draw attention to the display and reinforce the special nature of this issue of the magazine.
Going above and beyond for this special issue is a way we newsagents can own the opportunity and the moment. No supermarket would do this.
Sales on the first day have been good.