Rupert Murdoch had no sooner announced that a Sunday edition of The Sun newspaper would be published in the UK and social media sites like twitter lit up with people urging other to not buy The Sun. News in the UK has become a toxic company mainly of its own doing through the phone hacking scandal and now the reported bribery of law enforcement officials.
Newsagents ought to look at the UK campaign and see how all sorts of people are getting behind the campaign against The Sun. Look at traffic for the #dontbuythesun hashtag.
There is plenty newsagents could learn from UK campaigns against News for a local campaign on News Limited treatment of distribution newsagents.
As a former Sun retailer I find it worrying that News International have allowed themselves to get in to such a mess. The Sun is very important to UK newsagents as Sun buyers are very valuable for their businesses. As was revealed from the experience with the closure of the News of the World many sales just disappeared. To lose a high selling daily would be disastrous to the sector.
Yes Steve every lost sale has considerable ramifications.
My real goal with this post is to show newsagents options they have in engaging with News on the issue of the future of home delivery and the now broken promise from News of a commercial future.