We are displaying at one of our counters a new range of cute charms along with magazines which relate to the charms product line. While the charms are targeted at young girls, we have taken the opportunity to pitch a beading and a jewellery title. We will play with these titles through the week to see what works best.
Introducing a new line, the charms, like this at the counter works as it ensures that a broader cross-section of our shoppers gets to see that we have the product in-store.
When selecting new products we look for items which connect with products from a different category which we carry already. The charms fit because of the magazines we carry and the agree group to which they appeal.