We are promoting The Essential Guide to iPad with the full cover of the magazine on show thanks to our ideal front pocket placement. We wanted to make the most of the opportunity of the free iPad cover which comes with this issue. We have been able to place the title so that the promo header does not cover the title behind too much.
Newsagents are struggling to connect commercially with the iPad user. This title and other iPad titles provide us with an opportunity of some sort of connection at least. I think this is the type of title we need to promote.