Ashley Norris, CEO of Sutro Digital and director of Anorak Publishing has written a fascinating article about the competitive situation between mainstream magazine publishers and independent and start up magazine publishers creating products for the iPad. The article is a fascinating price on how publishers are approaching the iPad moment and considers whether the opportunity is passing some by.
The nightmare scenario for publishers with big media brands is if a new wave of indie publishers emerges who offer their iPad magazines for free. Dennis Publishing already offers its iGizmo iPad magazine for nothing (and it has been very successful), which makes it less likely that mainstream publishers will be able to charge £4-£5 for users to download them.
For those interested in growth in digital content this is a must-read piece. For newsagents it is a reminder that print publishers need to maintain our interest and engagement until they see a clear magnetised road ahead.
Hey mark,
Interesting quote. Could you link to the full piece please?
Sorry. Fixed. Click on ‘article’ in the text. I have setup the link.