Here is how we are promoting Easter cards and gifts at the front of our newsagency – facing into the shopping mall. We have Cadbury eggs and easter treats mixed in with Beanie Kids, a colouring competition and an excellent range of Easter cards. I like the display a lot, the team creating it has done an excellent job connecting with a bright and appealing look for what is too often a soft season. We’re chasing double digit growth on 2011.