Pacific Magazines (New Idea, Who, That’s Life, Better Homes and Hardens, Women’s health, Marie Claire to name a few of their titles) announced Nexus, a new business development package for newsagents.
Pacific Magazines has launched Nexus: The Newsagent Premium Partnership Program (Nexus), a free-of-charge, invitation only business development package custom-designed to support the Newsagency channel.
Nexus provides a range of sophisticated resources and customer loyalty initiatives that help drive foot traffic into store, push sales across a variety of categories, deliver strong marketing collateral and enable cohesive retailer and supplier communication.
Mrs Vicki Rossi, Retail Sales and Circulation Director, Pacific Magazines comments: “Nexus has been developed in response to the challenges the newsagency faces in today’s retail environment.
“As the result of two year’s research and investment, the world-class Nexus program seeks to provide tangible business tools that encourage sales growth and customer loyalty, ease day-to- day operational burdens and promote a stronger relationship and partnership approach between Pacific and the newsagency.
“In doing so, we believe we can deliver a better result for all parties.”
Newsagents access the free Nexus communication platform online, with users offered access to a unique reporting suite, sales incentive details, downloadable point-of-sale collateral, key diary date reminders and title-specific positioning advice and ideas.
Disclosure: my newsagencies have been part of Nexus through the trial phase. It is working a treat at driving excellent sales growth. The marketing tools are excellent, showing that you can grow sales buy marketing to existing customers through the use of professional tools.
I am loving the Nexus program they seem more focused on sales than doing up pretty displays like the ACP program does
Pleased regarding the engagement of Newsagents again by Pacific. Its a Win Win situation.
Invitation only? I personally do not like. I would like for transparency reasons know the criteria for an invitation.
You need to be in the top 1000 for pacific magazines. To bad for th guys who everyday do their best and just won’t qualify. Seems a little retarded as many of the top just don’t care and won’t use th opportunity. Once again the little regional guy loses out!
Poor choice of words there Cris. Also, have you tried talking with the publisher about the initiative before sounding off here?
Hi- I don’t really understand your comment re choice of words- I have contacted them and was told membership is limited to the top 1000 pacific mag retailers. I also asked about other avenues to join, and was told sorry but no. What is very disappointing is that I know of some agents who have been invited and who won’t take the opportunity that has been afforded them.
Retarded.
Do you know who you spoke to in Pacific?
Thanks for the clarification. I rang G&G on took option 3(the Nexus option), although helpful and they double checked for me the top 1000 is the rule, I will just have to wait till the day we qualify (probably a very extended wait).
Cris I’d talk direct to Pacific. The answer may be the same but at least you’d be speaking with the owner of the program rather than their magazine distributor. My experience with the Gotch call centre is that it makes many mistakes in advice provided.